The process
Our methodical approach to building your brand guidelines
1. Initial exploration
This is a research heavy part of the process, we’ll review your existing materials before we ask you any questions about your existing brand.
2. Understanding the application of the brand
We’ll understand how you intend to or currently demonstrate the brand in action. It’s one thing to say you believe in a value, but how will or do you prove this?
3. First Review
At this stage we’ll build a draft of the brand guideline document. This will be based on our research and conversations, allowing you the opportunity to feedback prior to completion.
4. Final product built and delivered
The final stage is the final product. we’ll deliver your brand guidelines, including all of the key detail to represent your brand identity.
Examples of Brand Guidelines we’ve produced
Hallowes Golf Club
Values
Typography
Logo Usage
Colour Palette
Jon Hodgkinson Golf Fitness
Logo Usage
A Brand Introduction
Tone of Voice Guide
Use of Imagery Guide
